FINE IDEAS
Network Interstitial Series
2006
Born from, and therefore, similar to Seesaw’s Fine Ideas, The Tennis Channel’s Tennis Shorts were inspired by the interstitial campaign of the Fine Living Network’s advertising offerings. But The Tennis Channel wanted to see the still photos brought to life. Seesaw worked with The Tennis Channel to rein in advertisers by creating over thirty custom interstitials geared towards giving tennis enthusiasts helpful hints to better their tennis game and lifestyle.
Tennis Shorts
12/2005 to 1/2007
Editor
Produced and designed by
Director: Ingrid Escajeda
Creative Director: Judy Korin
30+ :60 Spots
Though this project was similar to the Fine Ideas, it presented a fun new difference...live action. Outside of the graphics package, I was responsible for the overall look and feel of the interstitial campaign from start to finish, including color treatments, pace of editing, and overall style.
