“Make a video that shows how far YOU’D go to protect your crispety, crunchety, peanut-buttery, ultra-precious BUTTERFINGER® candy bar!”
This was the headline for the “Protect Your Butterfinger Bar” video contest. There were
"My intentions are almost clear. I know what I want..."
8/2009
Butterfinger Remote / Commercial
A small group of friends and I produced this spec commercial for an online commercial contest presented by Yahoo! and Butterfinger. Aside from pulling together the script, talent and location under tight budget constraints, I aided in the extensive rhotoscoping and visual effect compositing needed to complete the illusion of our main characters devious contraption. Because of time constraints we planned and implemented a tight post-production workflow. To accommodate this workflow I had to abandon the compositing techniques I had learned using After Effects and instead adopted Nuke as the software of choice for compositing this project.
In only two weeks, working only in the evenings after work, we were able to write, shoot, and finalize this spec spot.
Thanks to thousands of viewers within a matter of days “Butterfinger Remote” shot up the ranks to place as the fifth most popular video entry, based on individual views.
four themes a team could choose for their video concept. Workplace Shenanigans, Best Use of a Gadget, Sweetest Kung Fo Moves, and Epic Fail.
Butterfinger Remote was entered in the Best Use of a Gadget, where a crafty inventor creates a remote control that, with the right setting and proper tweaking, can zap into reality his exact wants and desires.