FOX REALITY selected SHINE, the hollywood based design agency, to define and create the on-air image to launch their new cable network. SHINE’s conceptual approach to designing the network’s visual branding was guided by the network’s clearly focused marketing goals and inspired by the fun, raucous, sexy and sometimes dramatic aspects of the shows that have hooked so many viewers.
Developing the extensive identity package of over 480 individual deliverables was a smooth process as David Lyle, FOX Reality COO and General Manager summarizes, “I have loved working with SHINE, as they are so devoted, skilled and agreeable to work with. Not only is it fun to swap ideas with them, but also they are so visually innovative, creative and collaborative.”
5/2005
FOX Reality / network id
In this project I was hired on to handle the online editorial process and supervise the delivery of over 400 animated elements to FOX’s startup network FOX Reality. Aside from assisting in some last minute editorial decisions, a large part of my responsibility was to prepare and master over 480 individual animation deliverables.
